Once you’ve decided to start your own business as a coach, virtual assistant or any other creative, service-based business, you’ll want to create a website. Your website will function as your digital office. It’s where potential clients will go to learn more about you and your services. The good news is that creating a website doesn’t have to be hard. There are four essential pages you’ll want to make sure you include…
1. The About Page
An about page is usually the second most popular page on a website. That’s because potential clients want to learn more about the person they’re considering working with. They want to know a bit about your personality and what projects you enjoy tackling. Try to write a brief biography about yourself.
It doesn’t have to be lengthy. Just two or three paragraphs that cover the basics like your name, where you live, and any previous job experience that’s relevant. For example, if you plan to offer logo design services, then definitely mention that you got a degree in graphic design in college. That will impress potential clients.
Remember, your about me page is all about HOW you can help them and WHY you are the best person for the job.
2. The Services Page
This is the page where you tell clients what you can do for them. It doesn’t have to be a particularly long page. Write a paragraph that highlights why you’re awesome to work with such as your attention to detail or your ability to make tech topics simple.Then create a list of tasks you can do for your clients. You can use bullet points and cover some of the most important ones. For example, if you plan to be a virtual assistant to authors, some of your tasks might include:
- Creating a Kindle cover
- Applying for an ISBN number for abook
- Organizing a blog tour
- Hosting a Facebook party on launch day
Remember, that your list of tasks are not set in stone. You’ll probably change it as you gain experience and learn more about what services are most enjoyable (and profitable) for your business.
3. The Contact Page
Next, you’ll need to add a contact page to your website. You can post your email address but this has a tendency to result in heavy spam, making it more likely that you’ll overlook a message from a potential client. So, you may want to try using a contact form. If your website is built on WordPress, you can use a free plugin like Contact Form 7. If you’re using website software, there may be an option for creating forms.
Remember, if someone is interested in working with you, you’ll want to make sure that contacting you in really easy.
4. The Portfolio Page
(I know, I know… my portfolio page is missing!! I am currently working on creating one so it will be up soon…)
If you’ve never worked with a client, you might think you don’t have a portfolio. But stop for a moment and consider who you may have helped with similar tasks. For example, if you redesigned a friend’s blog, then show off a “before” and “after” screenshot. If you offer content marketing, then create two or three short sample articles to post to your portfolio. It doesn’t matter that you weren’t paid for these portfolio pieces.
When clients come to this page, they’re looking to see if you can do the tasks you promised and what your style looks like. As long as you show them you can do the work, they don’t care if you did that work just to help a friend.
Remember, showcasing your expertise is important… if you don’t have anything to screenshot be sure to use testimonials throughout your site.
When it comes to building your website, don’t drag out the process for weeks or months… Create your website and get busy looking for clients. You can always come back and change it once you have a steady stream of clients.
Are you ready to create a website that ‘WOWS’ & converts? Download the Ultimate Website Checklist today to ensure that you don’t miss a single step when creating the website your empire deserves!